Shopping in Norway: From Krone to Klippfisk


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Whether you’re traversing the bustling streets of Oslo in search of the latest fashion or scouring a cozy, seaside market in Bergen for handcrafted trinkets, Norway’s got something to charm every shopper’s soul.

Let’s break down shopping in Norway—one that threads together local craftsmanship with global trends, simple pleasures with luxurious indulgences.

Key Takeaways

  • Understanding Norwegian currency is the first step to savvy shopping.
  • Seasonal sales and “tilbud” (offers) can offer substantial discounts.
  • Norwegian shopping etiquette places importance on polite interactions and queueing.
  • Online shopping is convenient and widespread, with diverse payment and delivery options.
  • Traditional and farmers’ markets offer unique, locally-made products.
  • Final tips include embracing local shopping, Tax-Free options, and payment apps for a seamless experience.

Understanding Norwegian Currency

Let’s get down to the nitty-gritty—the Norwegian Krone (NOK). No, it’s not a Nordic Viking treasure, although it feels like it sometimes! Navigating a new currency can often feel like deciphering ancient runes, especially when you’re trying to juggle coins and notes amidst the excitement of being in a foreign land. But fear not, we’ve got you covered!

The Basics of the Norwegian Krone

The Krone is the lifeblood of Norwegian commerce, broken down into coins and notes for your spending pleasure. You’ll find coins in denominations of 1, 5, 10, and 20 kroner, while notes come in 50, 100, 200, 500, and even 1,000 kroner. Colorful, artistic, and practical—these banknotes are like miniature works of art with a purpose!

Payment Methods in Norway

Debit and credit cards are warmly embraced across Norway—so much so, you’ll often find places that don’t accept cash at all. Visa and MasterCard are widely accepted, but don’t shy away from asking if your card will be accepted if it’s from a lesser-known provider.

Tap-and-go, or contactless payments, are quite the rage here. Even at the local farmers’ market, you might find vendors using sleek, portable card readers. Of course, if you’re more of an app aficionado, payment apps like Vipps are often used for everything from splitting dinner bills with friends to paying for that must-have Norwegian wool sweater.

Where to Shop

Where to shop in Norway? From bustling city centers to tranquil coastal towns, you’ll find shopping venues as diverse as the country’s landscapes. So grab your wallet and put on some comfy shoes; we’re going on a retail expedition that’s as Norwegian as a fjord cruise in the summer!

Grocery Stores

When it comes to daily essentials, Norway has an array of grocery stores that range from budget-friendly to high-end. Popular chains like Rema 1000 and Kiwi are your go-to spots for a quick grocery run. Need something a little fancier? Meny and Jacobs offer a wider range of gourmet products and organic options—ideal for those who have a flair for cooking and want to dabble in Norwegian cuisine.

But wait, the foodie adventure doesn’t stop there. Imagine the aroma of freshly baked bread wafting through the air as you walk into a local bakery. Picture yourself savoring the flavor of cloudberries picked straight from the Norwegian wilderness. Yes, that’s the sort of sensory delight you can expect from specialty food stores scattered around the country.

Clothing and Fashion

Fashion mavens, take note! Oslo’s Aker Brygge and the luxurious Paleet shopping center are meccas for high-end fashion. Here, Norwegian design meets global trends, offering a shopping experience that’s as chic as it is authentic. But fear not, if you’re looking for more budget-friendly options, stores like Cubus, H&M, and Zara are always there to ensure you look your Norwegian best without breaking the bank.

Furniture and Home Decor

Want to bring some of that famed Scandinavian design into your living space? IKEA may be Swedish by birth, but it’s been wholeheartedly embraced in Norway. Of course, for those who desire a touch more local flavor in their home decor, numerous boutique stores offer everything from minimalist furniture to intricate, locally crafted decorations. It’s a way to bring a piece of Norway right into your home!

Outdoor Gear

In a country where outdoor life is almost a religion, you’ll find stores that cater to every adventure under the Northern Lights. Places like XXL, Intersport, and the distinctly Norwegian Norrøna offer gear that’s rugged yet stylish, functional yet breathtaking—much like Norway itself.

Souvenirs and Gifts

The little treasures that let you carry a piece of Norway wherever you go. From trolls that are far cuter than the ones in fairy tales to intricately designed wool sweaters that make you feel like a Nordic hero, there’s no shortage of keepsakes to choose from. Popular areas like Karl Johans Gate in Oslo or the historic Bryggen in Bergen are ideal for finding these gems.

Navigating Sales and Discounts

The sweet siren call of a good sale—who could resist? Especially when you’re navigating the world of Norwegian prices, which let’s be honest, can often lean towards the steep side. Yet, just like spotting the elusive Northern Lights, finding a great deal in Norway is a thrilling experience worth the hunt. So let’s explore how to navigate sales and discounts in this land of endless beauty and, occasionally, pricey tags.

Seasonal Sales

Norwegian weather changes with the seasons, and so do the sales. Imagine finding that perfect Norwegian sweater you’ve been eyeing—only now it’s 50% off because it’s the end of winter. Yes, seasonal sales here are like a treasure trove waiting to be discovered. The summer sales usually kick off in June and can last through August, offering discounts on everything from fashion to outdoor gear.

Then there’s the “Romjulssalg,” or the after-Christmas sales. Starting from December 27th, these sales can turn even the most hesitant shopper into a bona fide bargain hunter. Whether it’s holiday decor for next year or premium kitchenware, opportunities for savvy shopping abound.

Tips for Finding the Best Deals

  • Newsletter Subscriptions: Many Norwegian stores have newsletters that give you a heads-up on upcoming sales. These often come with extra discounts or early access for subscribers.
  • Loyalty Programs: Places like Vinmonopolet, the state-owned liquor store, offer loyalty programs where accumulated points can be traded for discounts.
  • Tax-Free Shopping: If you’re a non-EU resident, you can get a VAT refund on departing Norway. Just look for stores that participate in the “Tax-Free Shopping” scheme. It’s like Norway’s little goodbye gift to you!
  • Local Markets: Keep an eye on local markets and pop-up fairs. Vendors often offer special discounts on local produce and handcrafted goods.
  • Social Media: Follow your favorite stores on social media platforms. Flash sales and special promotions are often announced there.
  • Outlet Stores: Consider making a pilgrimage to outlet malls or factory stores where last season’s goods are sold at discounted prices.

Shopping Etiquette

shopping in norway

Beyond the inviting atmosphere of Norwegian stores, there are a few cultural norms and unspoken rules that can turn your shopping experience from “god dag” (good day) to “fantastisk!” (fantastic).

The Culture of ‘Hygge’ in Shopping

In many stores, especially the smaller, locally-owned ones, shopping is not a rushed affair. Feel free to take your time browsing, absorbing the ambiance, and perhaps even striking up a conversation with the shopkeeper. Don’t be surprised if they go the extra mile to share the story behind a particular item, adding an extra layer of value to your purchase.

How to Ask for Help

Norwegians are known for their helpful, albeit reserved, nature. If you’re looking for something specific or need some guidance, a simple “Unnskyld, kan du hjelpe meg?” (Excuse me, can you help me?) will usually do the trick. Most Norwegians speak English quite well, so language is rarely a barrier. The customer service in Norway often leans towards the polite and informative, rather than the aggressive upselling you might experience in other countries.

Typical Customer Service Expectations

In Norway, customer service aims to strike a balance between attentiveness and giving you space to browse. Staff are generally well-trained, knowledgeable, and happy to assist you, but they also respect your independence. It’s common to be greeted as you enter and left to your own devices unless you seek assistance.

The Unwritten Rules of Queuing

Ah, the queue, a sacred Norwegian institution. Whether you’re waiting to pay for your shopping treasures or lining up for the fitting room, the unwritten rule is simple: keep it orderly, keep it respectful. Norwegians value personal space and appreciate a well-maintained line almost as much as they love their coffee breaks.

Payment Etiquette

Once you’re ready to complete your purchase, the checkout process is usually straightforward. If you’re paying by card (and chances are you will be), the cashier might ask if you’d like to round up your total to the nearest ten kroner as a donation to charity. It’s entirely optional but adds a nice, community-focused touch to your shopping outing.

Online Shopping in Norway

Online shopping in Norway brings together the best of both worlds—the thrill of retail therapy from the comfort of your own hygge-infused living room.

Popular, NetOnNet, Elkjøp, Zalando, Boozt
Shipping OptionsHome Delivery, Parcel Lockers, In-Store Pickup
Payment MethodsCredit Cards, Digital Wallets, Klarna
Returns & RefundsCheck individual website policies, keep packaging and labels

Popular Websites to Browse

Norway boasts a wide array of online shopping platforms, catering to every need, whim, and fancy. Websites like are like virtual treasure chests, offering everything from second-hand furniture to pre-loved fashion finds. For brand new items, NetOnNet and Elkjøp are go-to spots for electronics, while Zalando and Boozt offer a smorgasbord of fashion choices that will make your heart (and wardrobe) sing.

Shipping and Delivery

Ah, but what about that magic moment when your online purchases transform from virtual images into tangible goodies? Shipping in Norway is generally efficient, reliable, and at times, even exhilarating—especially when you get that text message notifying you that your package has arrived! You may find various options for delivery:

  • Home Delivery: Convenient but usually comes with a fee.
  • Parcel Lockers: Located in grocery stores or public places, making pick-up easy and often less expensive.
  • In-Store Pickup: Some stores allow you to order online and pick up your items at a nearby physical location.

Payment Methods

Credit cards and digital wallets reign supreme in the Norwegian online marketplace. Payment gateways are highly secure, often requiring a two-step verification process. Some websites even offer “Klarna,” an option that allows you to receive the product before you pay, adding an extra layer of assurance to your shopping experience.

Returns and Refunds

The joy of receiving that long-awaited package can sometimes be followed by the sigh of realization that it’s not quite what you expected. Fear not, the Norwegian online shopping sphere is generally quite flexible when it comes to returns and refunds. Just make sure to check the return policy of each website and keep all packaging and labels intact.

Marketplaces and Local Goods

From hand-knitted woolen goods to artisanal cheeses, each item tells a story. In this spirited setting, shopping transcends being a mere errand; it’s a genuine cultural expedition. So let’s embark on this delightful journey through Norway’s marketplaces and local goods.

Traditional Markets

Norwegian outdoor markets are places where tradition and modernity coalesce. Markets like Bergen’s Fish Market or Oslo’s Vestkanttorvet Flea Market are melting pots of local flavor and color. While the former offers the freshest seafood you could possibly imagine, the latter is a paradise for antiques and vintage items.

Farmers’ Markets

Imagine the earthy scent of freshly harvested vegetables mingling with the sweet aroma of home-baked pastries. That’s the essence of a typical Norwegian farmers’ market. With an emphasis on organic and locally sourced products, these markets are your ticket to experiencing Norway’s farm-to-table culture first-hand.

Craft Fairs and Seasonal Markets

The magic of the Norwegian holiday season manifests most visibly in its Christmas markets, or “Julemarkeder.” These are havens of festive warmth, where you can find traditional crafts, local delicacies, and all manner of Yuletide goodies. But seasonal markets aren’t just for winter; summer fairs offer a different but equally enchanting variety of local produce and crafts.

The Lure of Local Artisan Goods

Ever fancied a piece of handmade Norwegian jewelry as a keepsake? Or perhaps you’re drawn to the intricate patterns of a Sami handicraft. Local artisan markets are the ideal places to find these unique, handcrafted items. Each piece, whether it’s a carved wooden trinket or a stunning piece of textile art, serves as a tactile memento of your Norwegian sojourn.

Souvenirs That Speak to the Soul

A Norwegian marketplace is also the perfect spot to find that ideal souvenir. Whether it’s a hand-painted troll figurine, a delectable jar of cloudberry jam, or a traditional “lusekofte” (Norwegian sweater), each item offers a slice of Norwegian life that you can take home with you.

Specialty Food and Drinks

If you’re keen to savor the essence of Norway, what better way than to dive headfirst into its culinary landscape? With aisles dedicated to exotic seafood, shelves laden with intriguing cheeses, and a spectrum of uniquely Norwegian beverages, food and drink shopping here is less of a chore and more of an exploration. Here’s your guide to navigating this deliciously diverse world of specialty food and drinks.

The Majesty of Norwegian Seafood

Imagine standing before a counter bursting with glistening fish, the smell of the ocean still clinging to their scales. From the world-renowned salmon to the lesser-known, but equally delectable, “klippfisk” (dried and salted cod), seafood in Norway is a veritable feast for the senses. Don’t forget to check out the array of shellfish and seaweed products, which are steadily gaining popularity as healthful additions to a balanced diet.

Cheese, Please!

If you’re a connoisseur of cheese, welcome to paradise. Norwegians take their cheese seriously, and one taste of the caramelized goodness that is “brunost” will tell you why. This brown cheese is a local staple and can be found in varying degrees of sweetness and richness. Other Norwegian cheeses worth sampling include “gammelost,” a pungent, aged cheese, and “jarlsberg,” a mild, nutty cheese that’s great for sandwiches.

The Sweet Tooth Chronicles

Ah, the sugary delights of Norway! You’ll find yourself entranced by an array of chocolates, pastries, and candies that feature a uniquely Norwegian twist. Keep an eye out for “kvikklunsj,” a chocolate-covered wafer that’s a local favorite, especially during hiking trips. Another specialty is “lefse,” a sweet flatbread usually filled with a sugary, cinnamon-butter mix.

Beverages with a Dash of Norwegian Spirit

Whether you’re winding down with a steaming cup of black coffee (a Norwegian must-have) or celebrating the weekend with a local brew, beverages are a key part of the Norwegian experience. Coffee shops often sell exotic blends and single-origin beans, perfect for the coffee aficionado. For something stronger, “aquavit” is a flavored spirit that captures the Nordic essence in every sip.

Exotic Fruits and Berries

You might be surprised to encounter an array of berries you’ve never heard of, like “molte” (cloudberry), which is often turned into a luxurious jam. Then there’s “tyttebær” (lingonberry), which frequently finds its way into sauces, syrups, and preserves.

Final Tips

Before you set off to conquer another slice of Norway’s retail landscape, let’s share some final tidbits—those cherries on top—that can turn your shopping experience from memorable to absolutely legendary.

Embrace the Power of ‘Dugnad’. ‘Dugnad’ is a Norwegian term encapsulating voluntary work done collectively, but in shopping, it also speaks to the idea of community support. Whenever possible, consider shopping from local artisans and small businesses. Not only do you get unique, high-quality goods, but you also contribute to the community spirit that Norwegians hold dear.

Tax-Free Shopping: Your Friend. If you’re a non-resident visiting Norway, don’t forget the Tax-Free shopping option available for purchases over a certain amount. Simply ask for a Tax-Free form at the time of purchase, fill it out, and have it stamped at the airport before leaving. It’s a nifty way to get some of your hard-earned money back!

Always Carry a Reusable Bag. Norway is one of the global frontrunners in sustainability, and this is reflected in shopping as well. Many shops now charge for plastic bags, and reusable bags have become increasingly popular. Carrying a foldable bag isn’t just practical; it’s also a nod to the country’s focus on environmental care.

Plan for Sunday Closures. While the magnetic allure of Norwegian shops might have you eager to shop every day, be aware that many stores are closed on Sundays. Plan your shopping sprees accordingly to avoid the disappointment of standing before a closed shop door.

Get to Know the “Merkur” Program. If you find yourself in rural Norway, look for stores displaying a “Merkur” sticker. This is a sign of a government-supported store that aims to keep rural areas vibrant. Shopping here can be a way to support local communities while finding some truly unique items.

Payment Apps are a Game-Changer. Consider using Norwegian payment apps like Vipps for a seamless shopping experience. These apps are widely used for everything from paying for your purchases to splitting a dinner bill with friends.


Born in Trondheim and armed with a degree in International Relations, Sofia is our go-to Relocation Expert. She combines local know-how with international experience to offer tailored, empathetic advice for a seamless move to Norway.

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